We take a flexible, cross-discipline research approach that delivers actionable insights. Understanding your strategic goals and business priorities is key to our ability to design customised research and deliver the data-driven insights that will make your brands, products, and services stand out from the competition.
QUALITATIVE
Focus Groups
Wide field of usage, deep dive within target groups
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In Depth Interviews
Wide field of usage, deep-dive with specific target groups, insights about needs/barriers/benefits
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UX
Focus on apps/websites, (re) launches of products/services, understanding needs/barriers/benefits
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Diary/Community
Consumer behavior, insights about usage/behaviout ; anytime in-cycle possible
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Co-Creation
Creating ideas for products/services, combinable, earliest stage in-cycle
NEURO
Eye Tracking
Focus on media topics, insights about areas of interest and targeted emotions
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Facial Coding
Focus on media topics, insights about areas of interest and targeted emotions
BRAND EFFICIENCY
WebImpact
Impact of ad campaign on a brand
BrandLift
Insights about knowledge of a brand, results for advertising
Ad Efficiency Measurement (Tracking)
Customer Attitudes, top of mind, opinions, brand/services - related information
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Customer Journey
Understanding customer behaviour; product-related information; benefits / barriers of products/services.
QUANTITATIVE
Online Questionnaires
Delivered in our proprietary 25-country community operating at the strictest quality standards
ADVANCED QUANTITATIVE
Segmentation
Targetting groups of interest, understanding clients
KANO
Consumer Satisfaction, focus on products/Services, happiness about product, change of happiness
Regression (Relations)
Focus on product / Services/ Media, understanding relations between different attributes
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Westendorp (Pricing)
Focus on product/services, launch period, re-evaluation, finding the "sweet spot" in pricing
AUDIENCE TOOLS
Campaign Control
Our dashboard is the ultimate control center for monitoring and optimizing an online advertising campaign. It allows us to verify if a campaign has reached the correct audience and also helps to improve the effectiveness of digital ads for branding campaigns by integrating real-time branding KPI
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Digital Ratings
We measures app- and website usage with a Single Source approach, both in total and for each device type. The audience profile can be filtered across more than 100 attributes such as demographic characteristics, interests, product- and service use by default, as well as custom segments.