(RE)LAUNCH OF A PRODUCT OR SERVICE

What do customers like about the current product? What are they missing? How would they accept changes in the current product? Is there a market for a new product like this?

Methods include: FocusGroups/In Depth Interviews, Community; Additional statistics: Westendorp, Regression, KANO

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The goal is to get to know the market through the behavior and needs of customers. This means learning about the shortcomings and potentials of the (new) product., as well as getting insights in consumer behavior, their needs and potential barriers/no go's regarding the product, Individually addressable on its specifications. 

DEEP INSIGHT INTO YOUR CUSTOMERS AND SEGMENTATION STRATEGY

Which consumer groups exist in my market and are most promising for my company to target? How are these segments composed regarding demographics, income, hobbies, values, motivations, etc.? What is important to them regarding my products/ market/ industry? Which media do they consume? Which messages are suitable to target them? Which offers are attractive to them? 

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Methods include : FocusGroups/In Depth Interviews (Personas), Community, Customer Journey;  Segmentation

The goal is to achieve insights the the world of our customer - their life, behaviour, needs and further demographic aspects.  A behavioural segmentation study allows us to get a comprehensive understanding of the different target groups beyond classic sociodemographic grouping.  After an initial segmentation study, segments can be used for further market research projects: by segmenting a large amount of panelists in our panel, it is possible to recruit them long-term for further studies (both quantitative and qualitative research like IDIs, focus groups, etc.). In addition to that, segments can implemented to analyse website data in detail .
Based on the online behaviour of panelists, we can also track Customer Journeys, and analyse them from information to purchase, either on the basis of single consumers, or in an aggregated form for a group.  Online behavioural data can be further enriched by survey data in order to cover offline information/ purchases -- where does the information search for a certain product/ service start? How intensely are consumers researching online/offline before a purchase and how long does the customer journey take ? Where do they ultimately make the purchase? ? On which stages in the customer journey is it ideal to targe them with advertisements - with which message, in which channels? 

TESTING WEBSITE USER EXPERIENCE 

How understandable is your website/ app/ online service for users? Is all relevant information available and easily accessible for users? How is the look and feel of your online service perceived? How much does your website fit to your company in the eyes of the consumer?

Methods: UX-focused In Depth Interviews, MindTake Usability Index.

By carrying out various short tasks, participants are encouraged to explore your website/ app and try out the different functionalities. An experienced UX researcher guides the process with the aim to explore the user experience, barriers and triggers in detail. The UX/UI research distilled, we then deliver concrete recommendations  in order to optimise your website/ app. UX tests are possible for operational, live websites, but also earlier in the website development process by using click-dummies. 

MEASURING ADVERTISING IMPACT

How does your campaign perform in terms of recall, recognition and impact? How much is the campaign material liked by the target group?  Is the message of the campaign understood ? Which uplift did the online campaign generate?

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Methods: standardised measurement of KPIs , combination with Reppublika Audience Tools; also possible as ongoing tracking.

Advertising effectiveness studies are possible for all different kinds of campaigns and channels (e.g. online, social media, TV, OOH, DOOH or print). Brandlift studies measure image features of a brand and compare the results of people who were exposed to an online ad, to a group of people who was not. MindTake provides GDPR-conform tracking pixels to be included in your ads - this means we can measure the effectiveness of a campaign by analysing how much the defined target group was reached, but also to specifically survey people who viewed the campaign. this method, the effectivity of a campaign can be measured and quantified, so as to optimise future campaigns. 

LEVERAGING CUSTOMER INSIGHTS FOR CO-CREATION

What could be a suitable service/product? What potential does this product/service idea have? What input does my customer base have?

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Methods include focus groups, community discussions, interviews with emphasis on deep dive and out-of-the box thinking

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This creative approach to generating ideas triggers new ways of thinking. creative initial approach to generating ideas. While a focus group usually lasts about 2 hours, the half- or full-day co-creation workshops give us more time to evaluate consumers' needs and wishes towards a product even more deeply. Various creative techniques are employed to optimise your offer or products.

MONITORING BRAND IMAGE 

How does our ad campaign impact our brand? Who saw our ads? Did they get the message? Are there external factors or issues that affect the perception of our brand?

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Methods include ongoing tracking study, combination with Reppublika Audience Tools, Focus Groups
 

Brand tracker studies allow for regular monitoring and benchmarking of your brand's image through a consistent survey with defined KPIs. This enables us to track the development of your brand's image, perception or appeal over time,  to quickly spot positive or negative changes and address them. Additionally, it is possible to quickly react to changing situations by adding current or time-sensitive topics to a tracking survey.