12. 10. 2026
Same team, same partners – a broader portfolio and the research expertise of an international group, now available across Central and Eastern Europe.
Prague, October 12, 2026 – As of October 10, 2026, the Prague-based research agency InsightLab s.r.o. operates as Reppublika Research & Analytics CEE. The move follows MindTake in Austria and DCORE in Germany, which already adopted the Reppublika Research & Analytics brand. With this step, all full-service research companies of the Austrian-Swiss Tito & Friends Group operate under one name. InsightLab joined the group in 2025. From Prague, Reppublika Research & Analytics CEE serves clients in the Czech Republic and across Central and Eastern Europe.
Barbora Hronová, Team Lead Czechia, Reppublika Research & Analytics CEE: "For our clients, nothing changes in how we work together – same team, same people, same commitment. What changes is what we can offer: direct access to the tools, data and research expertise of a group active in markets across Europe."
One brand, a broader offering
The rebranding connects expertise and capacity across the group. Clients get one consistent partner and a significantly wider portfolio: from classic ad-hoc research to standardized products and data-driven solutions – including advertising effectiveness measurement, digital audience measurement, TV and radio research, AI-based analytics and data science.
Klaus Oberecker, founder of the Tito & Friends Group: "Clients increasingly want one partner who combines classic research with data, technology and measurement. Under one brand, we bring the full strength of the group to Prague and to the region – local proximity, backed by research expertise from teams across Europe."
From ad-hoc research to services and products
Market and media research is converging with technical measurement, AI and data science. Reppublika Research & Analytics CEE is evolving accordingly – from a primarily ad-hoc provider to a partner for research services and scalable products.
Michal Ševera, Business Development, Reppublika Research & Analytics CEE: "We combine experience in media research, digital tracking, advertising effectiveness and product research with strong technical expertise. We keep our tools in step with the market, automate where it makes sense, and turn insights into something clients can genuinely act on."
One example: Advertising Effectiveness and Brand Lift studies for digital, retail media, TV & CTV and social media, combining behavioral data with survey data.
Nothing changes for clients – except more options
Day-to-day cooperation stays exactly as it is. Contact persons, teams, company registration number, registered office and phone numbers remain unchanged. Only the name, the visual identity and the e-mail addresses change – the latter now under the @reppublika.com domain. Existing and new clients alike benefit from a broader product range.